Distinct identities.
One point of view.
BAYDA Group brings together brands with their own worlds, united by an appreciation for craftsmanship, material, beauty and the way things make us feel.
Beautiful things make life better.
Different expressions
of beautiful living.
What connects our brands is not a category, but an approach: thoughtful design, exceptional materials and an attention to details that make an experience feel special.
Atelier SM
Atelier SM creates ballroom and Latin dancewear where craftsmanship, technical performance and expression come together. Designed around the body in motion, every piece balances precision and performance with a strong sense of individuality.
Movement · Craft · Performance · Expression
Fabrics Ocean
Fabrics Ocean brings together performance textiles, embellishments and materials for designers and makers who care as much about what something is made from as the finished piece itself. A world built around texture, movement, colour and possibility.
Texture · Material · Detail · Possibility
Baydéa
Baydéa is inspired by the feeling of being on holiday — warmth, freedom, confidence and a slower way of experiencing the day. Designed to bring that feeling into life wherever you are.
Sun · Ease · Confidence · Pleasure
Different worlds.
The same attention.
Three different expressions of one belief: that what surrounds us, touches us and becomes part of our lives deserves to be considered beautifully.
A global house
for a more beautiful
everyday.